We’ve all seen this historic Ven Diagram. Three equal sized circles representing equal importance of having the proper Skills, Tools and Motivation (or in this case Desire). Here at IAA we know MOTIVATION is the biggest factor in accomplishing anything. When you’re motivated you will find a way. You will find the tools, you will […]
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It’s only the BEST solution until there’s BETTER ONE
That’s about it. Be sure to keep the idea stream flowing. If not for the solution you’re working on, do it for what other solutions you might discover in your team. Tweet
Core Branding in 30 seconds
From a live presentation to an international CPG (consumer packaged goods), here are the 3 principles of ‘Core Branding’ in just 21 seconds Here there are again (from an earlier post http://ideasabilitiesactions.com/core-branding-or-making-life-long-connections/) 1. You can only be what you are : so figure it out, and be the best you can be! 2. Action speaks […]
Business Strategy and Sports Metaphors
I’m very interested in the strategy of business as well as the strategy of sports. The similarities come easily, often too easily (thankfully that there are less references to military strategy these days). The most intriguing sports performance research is the famous study of basketball free throw practice. The simple summary is that people who […]
Peyton Manning knows the value of WOM
Lots of discussion about the ‘value’ of WOM (Word of Mouth) after Mr.Manning dropped how thirsty he was for a macrobrew, twice. The initial brand value was first pegged at about 3.6M . Our quick estimate was that if a 30 second commerical was 50M then this plug had to be in excess of that. But […]
First impressions…multiple impressions
We’ve heard it before : you only get one chance to make a first impression. That first impression does make an impact however if you give up there then you’ll really make an impression, a poor one. In every interaction you have an opportunity to strengthen or weaken those impressions and in turn those relationships. For […]
“Culture Eats Strategy for Breakfast”…am I repeating myself?
That quote is attributed to Peter Drucker (although he might not have said it exactly like that). Regardless of origin it is a truth. All the strategy, planning, training and implementation is worthless in comparison to a strong culture. All those pieces will come together when your culture is motivated and committed. Easy to say, […]
Next Level : From “Core Branding” to “Soul Branding”
“You can’t do good in business today, with out ‘doing good’ in your business”. That came from a social entrepreneurship proposal years ago however I find myself returning to it frequently. This is the secret to evolving from a ‘Core Brand’ to a ‘Soul Brand’ (see post on the 3 principles of a Core Brand) . […]
“Advertising is Dead”…let’s start a movement
Saatchi & Saatchi CEO says so…and we’re stoked to hear news like this more often. The famous quote “I know that I waste half my advertising budget…I just don’t know which half” still holds true. Certainly for traditional print and tv, however with digital media there is opportunity to better track some of the waste. […]
“Core” branding aka making life long connections
We call it ‘core’. This what great brands do, sometimes even without knowing it. These are brands that we proudly feel a part of, the ones we find ourselves telling stories about, the ones we’ll impulsively buy unlike any other. We trust them. They get us. We’ve distilled a few lessons from our favorite core […]