Lots of discussion about the ‘value’ of WOM (Word of Mouth) after Mr.Manning dropped how thirsty he was for a macrobrew, twice. The initial brand value was first pegged at about 3.6M . Our quick estimate was that if a 30 second commerical was 50M then this plug had to be in excess of that. But […]
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First impressions…multiple impressions
We’ve heard it before : you only get one chance to make a first impression. That first impression does make an impact however if you give up there then you’ll really make an impression, a poor one. In every interaction you have an opportunity to strengthen or weaken those impressions and in turn those relationships. For […]
“Culture Eats Strategy for Breakfast”…am I repeating myself?
That quote is attributed to Peter Drucker (although he might not have said it exactly like that). Regardless of origin it is a truth. All the strategy, planning, training and implementation is worthless in comparison to a strong culture. All those pieces will come together when your culture is motivated and committed. Easy to say, […]
Next Level : From “Core Branding” to “Soul Branding”
“You can’t do good in business today, with out ‘doing good’ in your business”. That came from a social entrepreneurship proposal years ago however I find myself returning to it frequently. This is the secret to evolving from a ‘Core Brand’ to a ‘Soul Brand’ (see post on the 3 principles of a Core Brand) . […]
“Advertising is Dead”…let’s start a movement
Saatchi & Saatchi CEO says so…and we’re stoked to hear news like this more often. The famous quote “I know that I waste half my advertising budget…I just don’t know which half” still holds true. Certainly for traditional print and tv, however with digital media there is opportunity to better track some of the waste. […]
“Core” branding aka making life long connections
We call it ‘core’. This what great brands do, sometimes even without knowing it. These are brands that we proudly feel a part of, the ones we find ourselves telling stories about, the ones we’ll impulsively buy unlike any other. We trust them. They get us. We’ve distilled a few lessons from our favorite core […]
Golden Circle coming to a Boardroom near you
We’re seeing ‘The Golden Circle‘ (by Simon Senik) show up at meetings. The good news is that the C-level are discovering that their customers (internal and external) want to know more, the want a reason why they’d be a big or small part of your brand. The short version is getting past “What”, through “How” […]
Behind Recon, Google Give the Heads Up on their Heads Up AR Glasses
The verdict is that Google’s AR Glasses are more Science Fiction as they ‘might’ be what ‘could’ be possible in the future. Not today. Wired has a good summary here. Here’s the OG G-man Sergey sporting a pair of the future vision. Comments from MIT type researchers state that not a lot would be possible […]
Crowdfund Investing – US JOBS Act clears way
It’s bad enough that Kickstarter is only available to Americans (at least we can use Rockethub.com ) but now the US government is passing legislation that will make it legal to for donaters to be investors! Check out a good article from Time Business . Although those rather greedy investment bankers should brace themselves for an […]
AR is getting EZ
Augmented Reality (AR) may still be mainly known by those interested in technology but several high profile campaigns by Tissot, BMW and my personal favorite O’Neill (Hyperfreak surf game, but can’t find where they put the game now) have helped move this to the main stream. A milestone in making AR not just a novelty is […]