We’re seeing ‘The Golden Circle‘ (by Simon Senik) show up at meetings. The good news is that the C-level are discovering that their customers (internal and external) want to know more, the want a reason why they’d be a big or small part of your brand. The short version is getting past “What”, through “How” […]
Behind Recon, Google Give the Heads Up on their Heads Up AR Glasses
The verdict is that Google’s AR Glasses are more Science Fiction as they ‘might’ be what ‘could’ be possible in the future. Not today. Wired has a good summary here. Here’s the OG G-man Sergey sporting a pair of the future vision. Comments from MIT type researchers state that not a lot would be possible […]
Crowdfund Investing – US JOBS Act clears way
It’s bad enough that Kickstarter is only available to Americans (at least we can use Rockethub.com ) but now the US government is passing legislation that will make it legal to for donaters to be investors! Check out a good article from Time Business . Although those rather greedy investment bankers should brace themselves for an […]
AR is getting EZ
Augmented Reality (AR) may still be mainly known by those interested in technology but several high profile campaigns by Tissot, BMW and my personal favorite O’Neill (Hyperfreak surf game, but can’t find where they put the game now) have helped move this to the main stream. A milestone in making AR not just a novelty is […]
The lists begin…Worst of 2011
I thought it was going to be even worse than it was. Econsultancy’s ‘Worst of’ list is full of sound life lessons for anyone but definitely for anyone involved in Branding and Marketing. We all need help with proof reading (see image above presented in semi-guerilla style during the Cannes advertising awards) but simple security […]
Startup Weekend Vancouver
The StartUp Vancouver Weekend was impressive not only because it did what is claimed, create new ventures in 54 hours with teams of programmers, designers and business types, but also because the loose structure fostered ideas and connections. Although I volunteered to help with the organization team, I ended up being inspired into action from […]
Car2Go – WOM (Word of Mouth), wtf?
Owned by big auto (Daimler AG), Car2Go has developed some loyal fans. The service is inspiring with it’s by the minute usage (only $0.35/min!) and leave almost anywhere policy. A small but vocal membership has repeatedly espoused the flexibility, affordability and lovability of the entire experience. A true raving fan, and that is probably the […]
Brand Police : social pressure could be the ‘vigilante justice’
There’s a great article in the Sports section today (Globe and Mail, Nov 5/11) about counterfeit goods. The scourge of copy cat jerseys has spread to that hotbed of Canadian commerce, hockey jerseys. After seriously impacting the bottom of line of official merchandise retail in the other bigs leagues, it seems that the Asian manufacturing […]
“Don’t buy new gear”, says Patagonia
Patagonia is not like other manufacturers of consumer goods. Beyond providing exceptional products, they live their principles, heck they even prove that new models can flourish. With their latest “Buy Less, Buy Used” campaign, conspicuously launched during fashion week, they are new telling folks to NOT buy their gear, instead buy used gear. A partnership […]