The lists begin…Worst of 2011

I thought it was going to be even worse than it was. Econsultancy’s ‘Worst of’ list is full of sound life lessons for anyone but definitely for anyone involved in Branding and Marketing.  We all need help with proof reading (see image above presented in semi-guerilla style during the Cannes advertising awards) but simple security […]

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Startup Weekend Vancouver

The StartUp Vancouver Weekend was impressive not only because it did what is claimed, create new ventures in 54 hours with teams of programmers, designers and business types, but also because the loose structure fostered ideas and connections.  Although I volunteered to help with the organization team, I ended up being inspired into action from […]

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Business Strategy and Sports Metaphors

I’m very interested in the strategy of business as well as the strategy of sports. The similarities come easily, often too easily (thankfully that there are less references to military strategy these days).  The most intriguing sports performance research is the famous study of basketball free throw practice. The simple summary is that people who […]

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Car2Go – WOM (Word of Mouth), wtf?

Owned by big auto (Daimler AG), Car2Go has developed some loyal fans. The service is inspiring with it’s by the minute usage (only $0.35/min!) and leave almost anywhere policy. A small but vocal membership has repeatedly espoused the flexibility, affordability and lovability of the entire experience. A true raving fan, and that is probably the […]

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“Don’t buy new gear”, says Patagonia

Patagonia is not like other manufacturers of consumer goods. Beyond providing exceptional products, they live their principles, heck they even prove that new models can flourish. With their latest “Buy Less, Buy Used” campaign, conspicuously launched during fashion week, they are new telling folks to NOT buy their gear, instead buy used gear. A partnership […]

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