Car2Go – WOM (Word of Mouth), wtf?

Owned by big auto (Daimler AG), Car2Go has developed some loyal fans. The service is inspiring with it’s by the minute usage (only $0.35/min!) and leave almost anywhere policy. A small but vocal membership has repeatedly espoused the flexibility, affordability and lovability of the entire experience.

A true raving fan, and that is probably the most valuable piece of marketing possible.