Passion is the Best Strategy : The Soul of Entrepreneurship Lives

I’ve had the pleasure of working with a traditional start up in the food industry. The person behind this organization is an inspiration. A true entrepreneur. 

It’s easy to come up with reasons not to pursue an idea. Extremely hard to trust your intelligence and instinct to go for it. Visiting the warehouse I felt that storied ‘garage venture’ made famous in software. Facilitating an Ideation and Business Design session I left truly genuinely inspired by their passion. 

From all of my MBA studies the one lesson that continues to be proved valid is that “passion is the best strategy”.